Advertising through social media is mor affective than traditional Essay

Advertising through social media is mor affective than traditional form of advertising - Essay Example Due to huge competitive market scenario, it is pivotal for every organization to use more effective advertising strategy to influence the mind of viewers. Social media advertising is perfect medium for every organization to make customers fell valued. This essay will discuss about social media advertising which is more effective than traditional advertising. The emergence of social media has provided perfect platform for every individual all over the world to connect with each other via internet. It has become pivotal for every organization to connect with customers efficiently and swiftly (Lovett, 2011, p.18a). The application of social media in regard to advertising or linking with customers cannot be ignored (Lovett, 2011, p.18b). Customers are regarded as the crucial part for every organization to maintain its sustainability for forcible future (Hoverstadt, 2011, p.82). Every business is trying their utmost best to reach out to people with the help of social media and gain attention of new leads, service and feedback. Social media has become inevitable part of every user where they can share their views and opinions. The immense growth of this technology is solely due to the ability of producing contents, which are user-generated. Technology has changed the life of every people. In case of advertising and marketing of products, the utilization of social media has become as beneficiary factor for every organization (Li and Poser, 2008, p.95). The tool of social media is totally different from traditional marketing and advertising. The significant impact of social media sites on human beings is immense. This huge impact of social media sites cannot be replaced by any other form of communication tool (Rantanen, 2005, p.3a). This is basically due to the fact that there is gradual increase in number of user. Every organization wants to gain new clients and