Marketing Plan on owning a Pet Store Research Paper

Marketing Plan on stimulateing a Pet Store - question Paper Exampleference 23 Organizational Overview Name of the Organization Organizational name is referred to as non individualized names which refer to a structured body that exits to perform near common function. Some of the governance includes schools, business, and clubs to name a few. This project would deal in opening up of a pet snitch in Arizona. The business would refer to as Little Pet Shop, as the name indicates the human beings of sm each little pets around the store. The pet industry is one of the growing sectors in the US. According to a survey conducted by American Pet harvest-feast Association, in 2010-2011 around 62% of the US households own a pet. Mission statement The mission statement of the alliance would be to present the buyers with a encompassing choice of top quality of pet merchandise and pet foods at the best price gettable. For all your pet shopping needs. Geographic location Geographic locatio n is an important factor in position up a business. ... The harvest-feast mix is based on the popularity of products. The organization will include product mix ranging from food items, accessories, to pet grooming. The organization would go with different product lines this is because having different product lines reduces the guess in the business. If one of the pet is not getting sold than there are other options available for the organization. Thus it would be beneficial to learn a multiple product lines. Description of New Product The pet shop would deal in pets and pets foods. Pets would include from breed of dogs, different types of birds, cats and also fishes. The shop would have a retail outlet as well as an online site for its business and the mode of allowance would be cash and card. The shop would deal in different breeds of pets. The shop is located in the important area of Arizona in Phoenix as location plays an important role in the triumph of the business and w ould help the shop to attract its customers and generate goodwill for the company. SWOT Analysis Strength The effect for the organization like Little Pet Shop is its wide range of products that it will offer to its future customers. The company provides an option of both online shopping of pets along with bricks and mortars way. This enables customers to shop from anywhere they are and accepts all kinds of payments. The company would also provide home delivery of the pets in the respective location of the customers. The companys specialization will also lie in the product line that it is offering. Its product ranges not only pets merely also their products which can be anything from the clothing section to styling area. Weakness The company is new and it would take some time for the organization to reach its breakeven point. The company would need