Marketing Strategies of Dominos Pizza and Pizza Hut Essay

Marketing Strategies of dominos Pizza and Pizza Hut - Essay object lessonMcDonalds is the biggest player in the industry that controls 18% of the market (King, 2013). For the previous two decades, Dominos and Pizza army hut have created a reputation for excellence that has yielded respect from the customers and other industry experts. Over the past phoebe bird years, Dominos and Pizza hut have obtained profits due to their marketing efforts. For the period between 2010 and 2014 Dominos profits were 251M, 280M, 305M, 399M and 405M respectively (Market Watch, 2015). On the other hand, Pizza huts profits were 400M, 450M, 600M, 700M and 760M (Novak & Creed, 2015).Notably, marketing itself is a strategy that organizations employ to communicate with the consumers to make them knowledgeable of the services and products offered (Kotler & Armstrong, 2014). Marketing is particularly essential as it gives the caller-up an edge against the rival firms (Boone & Kurtz, 2015). A marketing stra tegy engrosses the products offered, the pricing of such products, the promotion of the products and their distribution. This piece of music will give the marketing milestones that Pizza hut and Dominos have achieved and the differences in their marketing strategies at heart the United Kingdom.Since its incorporation in 1995, Dominos has endeavored to be the worlds best pizza pitching company. The company strives to bring accessibility, pleasure and happiness to its consumers through delivering pizza at their door steps (Farrell, 2014). The company also strives to introduce products that best satisfy the needs of its customers. Though its an international company, the company acts locally within the UK by offering delicious local tastes. The companys slogan such as fun meal has been famous among the customers. Consequently, Dominos delights in a high market share of 9% in the UK market (King, 2013).On the other hand,